veroNika
WATSoN-Kuc
HI! I'M VERONIKA
A NEW YORK-BASED CREATIVE DIRECTOR SPECIALIZING IN IMMERSIVE & INTERACTIVE TECH. FORBES 30 UNDER 30.

Recent projects

WAYMO CES 2026
WAYMO CES 2026
WAYMO CES 2026

Waymo CES 2026

How do you make a self-driving car feel like something worth falling in love with?
LIQUID I.V. BODEGA
LIQUID I.V. BODEGA
LIQUID I.V. BODEGA

Liquid I.V. Bodega

How do you make a functional hydration product feel like the main character of New York Fashion Week?
THE MET: REPLICA
THE MET: REPLICA
THE MET: REPLICA

The Met: Replica

How can a museum let kids get their hands on an irreplaceable piece of history? We created the first ever real-world Roblox activation that brought the metaverse to the physical halls of The Met.
COKE ZERO SUGAR
COKE ZERO SUGAR
COKE ZERO SUGAR

Coke Zero Sugar: #TakeATaste

We may live in a society; but, if you leave your Coke Zero in a fridge, someone is going to steal it. We turned this sad reality into a retro 2D level progression mobile game and an Augmented Reality scavenger hunt on college campuses.
GAP X BARBIE
GAP X BARBIE
GAP X BARBIE

Gap x Barbie: Immersive storefront

How do you turn the entirety of Times Square pink without exhausting the global supply of pink paint? With Adobe Aero & Google Geospatial API.
NIKE KIDS: MBAPPÉ MODE 2.0
NIKE KIDS: MBAPPÉ MODE 2.0
NIKE KIDS: MBAPPÉ MODE 2.0

Nike Kids: Mbappé Mode 2.0

A top Nike athlete messaged with 40,000+ kids for two weeks... well, sort of. Together with W+K, we created an Instagram chatbot that took over Nike Football's account and allowed kids from all over the world to chat with Kylian Mbappé's digital mini-me. In 3 languages.
MTV A.S.K.
MTV A.S.K.
MTV A.S.K.

MTV A.S.K.

How can you support your friends in a time of need? Just A.S.K.: Acknowledge, Support, Keep-in-touch. Together with MTV, we created a choose-your-own-adventure animated video and an interactive website for learning peer support.
MTN DEW: TWITCH AI RAID
MTN DEW: TWITCH AI RAID
MTN DEW: TWITCH AI RAID

Mountain Dew: Twitch AI Raid

A disruptive AI experiment on Twitch, sparking massive engagement and igniting numerous conversations.

About me

Hi!
Bonjour!
Cześć!
Creative & Art Director based in New York, working at the intersection of technology and storytelling. I use AR, AI, and immersive environments to create access and build genuine connections - which sounds like buzzword bingo until 200K kids show up to a museum because of something you made.

Over the last six years, I've directed $12M+ in projects: an AR app for The Met that got 200K people to visit a museum, a chatbot for Nike that 40K people talked to in 24 hours, a flagship Waymo experience at CES that made self-driving cars feel fun instead of vaguely dystopian. I've led teams of up to 40 and secured $8M+ in new business.

Currently working as a Senior Art Director at NVE Experience Agency. Previously Creative Director at UNIT9. Forbes 30 Under 30. Still better at nurturing ideas than houseplants.

AWARDS:
Forbes 30 Under 30
9x Clio Awards (4x Gold, 2x Silver, 3x Bronze)
5x The One Show Pencils (2x Gold, 1x Silver, 2x Bronze)
6x Art Directors' Club Awards (2x Gold, 4x Silver)
3x Webby Awards
9x Shorty Awards
5x FWA
5x Cannes Lions shortlist
& others

Get in touch