I’m a Creative living in New York. Fueled by a desire to make things that might actually matter (and a lot of caffeine). I’m better at killing bad ideas than keeping my plants alive.
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From pitch to final delivery, I lead productions that span a wide range of mediums. My work has contributed to a variety of projects that use latest tech to push the boundaries of storytelling: an AR experience for the Metropolitan Museum, a mobile game for Coca-Cola, or an Instagram chatbot for Nike. I’m all about crafting narratives that break free from the ordinary and leave a lasting impression.
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My approach is very hands-on: I love the craft of advertising and I enjoy diving into every step of the process, from meticulously pre-visualising what’s in my head during preproduction to polishing the final delivery for launch.

I'm currently working as a Creative Director at UNIT9, combining cutting-edge technology with strategic insights to help brands tell their stories.

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