veroNika
WATSoN-Kuc
HI! I'M VERONIKA
A NEW YORK-BASED CREATIVE & ART DIRECTOR. BETTER AT NURTURING GOOD IDEAS THAN KEEPING HOUSEPLANTS ALIVE.

Recent projects

THE MET: REPLICA
THE MET: REPLICA
THE MET: REPLICA

The Met: Replica

How can a museum let kids get their hands on an irreplaceable piece of history? We created the first ever real-world Roblox activation that brought the metaverse to the physical halls of The Met.
COKE ZERO SUGAR
COKE ZERO SUGAR
COKE ZERO SUGAR

Coke Zero Sugar: #TakeATaste

We may live in a society; but, if you leave your Coke Zero in a fridge, someone is going to steal it. We turned this sad reality into a retro 2D level progression mobile game and an Augmented Reality scavenger hunt on college campuses.
GAP X BARBIE
GAP X BARBIE
GAP X BARBIE

Gap x Barbie: Immersive storefront

How do you turn the entirety of Times Square pink without exhausting the global supply of pink paint? With Adobe Aero & Google Geospatial API.
NIKE KIDS: MBAPPÉ MODE 2.0
NIKE KIDS: MBAPPÉ MODE 2.0
NIKE KIDS: MBAPPÉ MODE 2.0

Nike Kids: Mbappé Mode 2.0

A top Nike athlete messaged with 40,000+ kids for two weeks... well, sort of. Together with W+K, we created an Instagram chatbot that took over Nike Football's account and allowed kids from all over the world to chat with Kylian Mbappé's digital mini-me. In 3 languages.
MTV A.S.K.
MTV A.S.K.
MTV A.S.K.

MTV A.S.K.

How can you support your friends in a time of need? Just A.S.K.: Acknowledge, Support, Keep-in-touch. Together with MTV, we created a choose-your-own-adventure animated video and an interactive website for learning peer support.
WIMBLEDON WALK OF CHAMPIONS
WIMBLEDON WALK OF CHAMPIONS
WIMBLEDON WALK OF CHAMPIONS

Mountain Dew: Twitch AI Raid

A disruptive AI experiment on Twitch, sparking massive engagement and igniting numerous conversations.

About me

Hi!
Bonjour!
Cześć!
I’m a Creative living in New York. Fueled by a desire to make things that might actually matter (and a lot of caffeine). I’m better at nurturing good ideas than keeping my house plants alive.
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From pitch to final delivery, I led projects that span a wide range of mediums and use the latest tech to push the boundaries of storytelling: an AR experience for the Metropolitan Museum, a mobile game for Coca-Cola, or an Instagram chatbot for Nike.
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My approach is very hands-on: I love the craft of advertising and I enjoy diving into every step of the process. I’m all about crafting narratives that break free from the ordinary and leave a lasting impression.

Currently working as a Creative Lead / Art Director at UNIT9.

AWARDS:
Clio Gold x3, Silver x2, Bronze x2
FWA x5
Webby x1
Cannes Lions shortlist x5
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Get in touch