For the first time, Vodafone gave Wimbledon fans the opportunity to experience the famous walk to Centre Court through the eyes of a player. With narration from tennis legend Tim Henman and the Masters of Ceremonies, fans were able to discover & explore iconic moments from The Championships history.

VIRTUAL REALITY

VODAFONE:
WIMBLEDON'S WALK
OF CHAMPIONS

• THE BRIEF

Vodafone wanted tennis fans around the world to experience Wimbledon through the eyes of the players. So we gave them virtual, never-before-granted access to an exclusive part of the tournament’s history resulting in Vodafone’s Wimbledon Walk of Champions.

• THE CLIENTs

Vodafone UK

• MY ROLE

Creative Lead (pitch)

• MY ROLE
I worked on this project during the pitch phase as conception creative director. My role was to structure a response for the client's brief, working closely with tech leads to make sure all my ideas can be achieved within the budget and time provided.​I directed a team of 2D and 3D designers to illustrate our initial approach and pitched it to the client. They liked it enough to go into production.
project